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AUTO24 launches its pre-owned car marketplace to four new markets: Morocco, Rwanda, Senegal and South-Africa

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AUTO24 launches its pre-owned car marketplace to four new markets: Morocco, Rwanda, Senegal and South-Africa

November 17
18:06 2023

Casablanca, Johannesburg, Kigali, Dakar – 17 November, 2023 –, an innovative pre-owned car marketplace, today announced its expansion into four new African markets: Morocco, Rwanda, Senegal and South Africa. This move comes after a remarkably successful first year in Ivory Coast and positions the platform to become the continent’s number one multi-brand retailer for used cars. Following last year’s investment from Stellantis, is revolutionizing the African automotive sector with first-of-its-kind customer offerings.

“Our obsession is to be customer-centric,” expressed Axel Peyrière, CEO of AUTO24. “Our goal is not only to be the best in the market but to ensure we deliver unparalleled services for every used car buyer and seller. This expansion is a testament to our dedication.” offers unparalleled and exclusive services, including a five-day refund policy, a six-month warranty, one-year maintenance, and one-year insurance plans for all vehicles. The platform also provides convenient financing options in association with several partners. These benefits are a first in many African countries and redefine the standard for car ownership across the continent.

Stellantis, as main investor, continues to back in its ambitious journey which perfectly aligns with Stellantis’ strategic plan DARE FORWARD 2030 by participating to expand our offer of mobility solutions to widely meet the customer needs in Africa.

Africar Group, the parent company of, has been a pioneer in online automotive classifieds in Sub-Saharan Africa since its founding in Australia in 2016. The company leverages cutting-edge technology to offer seamless digital experiences that meet the unique needs of the African market.

This year’s expansion is a part of’s long-term vision to become the leading multi-brand certified pre-owned car retailer in Africa. The platform aims to introduce even more features and capabilities that will further elevate the automotive buying and selling experience, all with trust and transparency.

The upcoming platforms for the newly added countries will be uniquely available in both international and local languages, catering to a wider range of customers. These dedicated websites — for Morocco, for Rwanda, for South Africa, and for Senegal — will provide an exceptional feature allowing customers to reserve and secure their desired car prior to test-driving and finalizing the purchase. This distinct offering sets a new benchmark in the market, further enhancing the customer experience.

About Stellantis

Stellantis N.V. (NYSE: STLA / Euronext Milan: STLAM / Euronext Paris: STLAP) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates.

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About Africar Group

Africar Group Pty Ltd is an Australian entity, owning, operating and growing the largest network of automotive marketplaces in Africa. Available in more than 45 countries, and covering markets totalling more than 1 billion people, it has been helping millions of buyers and sellers of pre-owned vehicles to transact safer and easier over the last 5 years. Africar Group is a venture initiated by Emerging Classifieds Ventures (, specialising in building and operating marketplaces in emerging markets.

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